Joe Wilkinson - a Growth Leader and advisor for companies backed by Madrona Ventures, Meritech, Foundry Group, and Lux Capital. With over ten years of experience as Head of Growth at Lucid, Polly and HiHello, he now runs his own growth consultancy. Joe specializes in helping early-stage founders navigate the complexities of scaling, implementing product-led growth, and levelling up their teams. Our conversation focused on the challenges of building a growth team and the reasons why some companies have failed to do so successfully. We explored the inner workings of growth teams and discussed the role of a growth designer within such a team. Joe provided valuable insights on how to succeed as a designer on a growth team.
Reference
Returned to the little kingdom by Micheal Moritez - https://www.amazon.co.uk/Return-Little-Kingdom-creation-changed/dp/0715638882
Daniel Kahneman’s Thinking Fast and Slow - https://www.amazon.co.uk/Thinking-Fast-Slow-Daniel-Kahneman/dp/0141033576
Predictably Irrational by Dan Ariely - https://danariely.com/books/predictably-irrational/
Behavioural Economics by David Orrell - https://www.amazon.co.uk/Behavioural-Economics-Psychology-neuroscience-economics/dp/178578644X
Influence by Robert B. Cialdini - https://www.amazon.co.uk/Influence-Psychology-Robert-Cialdini-PhD/dp/006124189X
Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland - https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556502
How to Measure Anything: Finding the Value of Intangibles in Business - https://www.amazon.com/gp/product/1118539273
Midjourney - https://www.midjourney.com/home/
Superhuman - https://superhuman.com/
Apple - https://apple.com
Where to find Scott
LinkedIn: https://www.linkedin.com/in/josephwilkinson/
Joe's Newsletter: https://artisanstrategies.substack.com/
Where to find Emmanuel:
Twitter: https://twitter.com/omostical
LinkedIn: https://www.linkedin.com/in/omoleemmanuel/
Share this post